The Four
By:Scott Galloway
Published on 2017 by Penguin
In his highly provocative first book, Scott Galloway pulls back the curtain on exactly how Amazon, Apple, Facebook, and Google built their massive empires. While the media spins tales about superior products and designs, and the power of technological innovation, Galloway exposes the truth: none of these four are first movers technologically - they've either copied, stolen, or acquired their ideas. Readers will come away with fresh, game -changing insights about what it takes to win in today's economy. Print run 125,000.
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Book which was published by Penguin since 2017 have ISBNs, ISBN 13 Code is 9780735213654 and ISBN 10 Code is 0735213658
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